Company

Prima Assicurazioni S.p.A.

Company Logo

Start of Investment

September, 2025

Sector of Investment

Fintech

Investment Period

5 Years

Company Website

https://www.helloprima.com/

Tags

Italy
Fintech

Overview

  • Full-stack InsurTech & digital insurance distributor, licensed in Italy, UK, and Spain
  • Offers vehicle, home, family and injury insurance via proprietary tech
  • Direct online channels plus a network of ~1,500 brokers and agents in Italy
  • ~1,200 employees across offices in Milan, Rome, London and Madrid

Investment Rationale

  • Highly scalable tech-driven platform enabling strong unit economics and superior customer experience
  • Robust growth trajectory and rapid premium expansion, market leadership in Italy and emerging presence in UK/Spain
  • Strong profitability performance, achieving break-even and positive net income, with EBITDA expansion
  • Premium institutional sponsorship from Goldman Sachs & Blackstone to Carlyle & AXA strategic capital and governance depth
  • Operational excellence, internal ML pricing, automated processes, low claims ratio (~70%)
  • Attractive expansion runway and clear potential to accelerate in current and new European markets